Buzzsumoīuzzsumo is different to the social listening tools we’ve looked at so far in this article. It offers a range of tools to help you improve your social media efforts, including wide-ranging social listening tools. Social Bakers is an enterprise-level social media management tool. When you set it up, you’ll not only be able to get access to real-time data but historical data too, meaning what people may have said about your brand in the past, before you began using SentiOne. You can monitor anything from mentions of your brand to keywords and keyword phrases related to your brand. With SentiOne you can review what people are saying about your brand on social media as well as blogs, forums, portals and more. This is useful for finding mentions of your brand when people talk about you but don’t tag your social media profile. When you use the discovery features, you can search for specific keywords on Twitter and Instagram. Once you’ve set up monitoring, you will receive notifications for all your social media mentions and messages. It is pricier than other tools on this list, but it does have some great social media engagement and monitoring tools. Sprout Social is an effective tool that you can use to discover social conversations and engage with people using your brand or campaign keywords, phrases and hashtags. It’s ideal for anyone interested in an easy-to-use, free social media monitoring tool. You can create various columns to monitor conversations about your brand, a campaign hashtag or keywords related to your brand. TweetDeck offers a free and simple dashboard for anyone looking to schedule posts and monitor their presence on Twitter. You can set up various streams of social media content based on your mentions, selected keywords, hashtags and locations. While it’s best known as a social media scheduling and analytics tool, you can also use it to monitor your brand’s reputation online. You’ve probably heard about HootSuite by now. You’ll get notifications when you’re talked about in news articles, on blogs in videos and more. Brand24īrand24 offers the ability to monitor mentions of your business across social media and beyond. Here are the best tools for social listening.
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